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💼 My portfolio
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Transitioning my career into Product Design with a background in Communication and Advertising. I hold a Bachelor's degree from the Peruvian University of Applied Sciences and have extensive experience helping SMEs and entrepreneurs connect with their audiences through strong visual identities.
My journey has given me a deep understanding of the SME landscape, enabling me to create design solutions that align with clients' needs and goals. I excel in strategic visual communication, user-centred problem-solving, and effective collaboration in multidisciplinary teams.
I am expanding my skills in UX/UI, focusing on user flow creation, wireframing, and prototyping. Combining my expertise in brand identity design with new UX/UI skills will allow me to offer comprehensive and impactful solutions.
I am enthusiastic about finding a role to apply and further develop my skills, contributing to innovative and user-centric design projects.
<aside> 💡 I’m currently on a professional break to train and develop both hard and soft skills necessary for transitioning into Product Design. I am using this time to complete courses in product design (UX/UI), project management, and innovation while travelling around SE Asia.
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Freelance - Brand Identity designer/graphic designer | Remote | 05/2023 - 03/2024
Developed user-centred visual identities and deliverables, using benchmarking and briefing techniques to ensure maximum customer satisfaction.
Achieved a customer satisfaction rate of 97% by utilising Adobe Creative Suite to create effective and user-centred visual solutions.
Maintained constant communication with clients to ensure the fulfilment of their needs while meeting their expectations, fostering long-term relationships that contributed to project success and customer loyalty.
Hermes Insurance Broker - Marketing Assistant | Lima, Peru | 05/21 - 03/23
Created a user-centered benefits plan, driven by market analysis and customer needs, resulting in a 12% increase in customer acquisition. Conducted in-depth user research to understand preferences, and managed ongoing campaigns to promote benefits and onboard new providers.